Social media marketing has fast become the most preferred and used marketing strategy by most successful businesses across the globe. It provides an endless customer reach and can be very productive if approached in the right manner. One of the most popular and the most used platforms when it comes to online marketing is, of course, Instagram.
In an effort to create a strong presence and compete with larger companies, most small business enterprises have turned to Instagram automation to grow their accounts. Bots allow you to automate different tasks of your account and give you more time to concentrate on other fruitful aspects of your business. Nevertheless, before you subscribe to any bot service, here is what you need to know.
Finding a good bot service is crucial
There is a huge array of bots on the internet claiming to do all sorts of magic for you on Instagram. No matter how true or false that it, finding a good bot service can be crucial for your overall online strategy. There are good bots and bad bots, but it all comes down to how you set up your bot or what you want it to achieve.
Good bots do not go about following and unfollowing thousands of users or leaving a trail of misplaced and insensitive comments on any post they deem relevant to your niche. They only like comments, or follow specific accounts based on your target audience and how you set them up to follow such accounts.
Take your time
Do not rush into automating your account just because the bot provider promises heaven. Take the time to learn more about the automation tool and if it can actually achieve your intended goals. With so many third-party companies competing for your dime, it’s important to ensure that your money is well invested.
Visit different review sites and see what they have to say about the service you want to buy. For instance, Skweezer review at The Small Business Blog.net reveals a number of red flags that should make you avoid using their services. Thus, taking your time to research and learn more about what you want can help you make a more informed decision.
Bots cannot substitute active engagement
The ability to accumulate thousands of followers instantly is very tempting, especially if you are a small business owner competing with seasoned influencers. Without a doubt, a large following on Instagram gives you some traction on the platform. No wonder some businessmen have turned to buy followers in an effort to enhance their brand identity.
Sadly, most of these followers are fake and do not bring any real engagement to your account. Buying followers can easily ruin your brand’s image and demean your loyal customers. With Instagram continuously getting rid of spam accounts, buying followers can be a risky endeavor. However, if you are still pondering the option, click here or read on to get a grasp of the things you need to be aware of.
Growing your account organically is not only morally right but also fruitful in the long run. Honest interaction is a firm foundation for breeding long-term and loyal clients. Taking into account the shortcomings of buying followers, it’s an option that should only be considered if you are looking for a short-term solution. Buying followers reflect poorly on your brand and you are likely to lose credibility if you are discovered.
Account Activity Should Reflect the Number of Followers
Gone are the days when having a large number of followers was the only metric used to evaluate your account. Users have become savvier in the modern day, thus making it easy to identify fake followers or accounts with fake followers. What matters most today is the level of engagement in your account. Also, most importantly, the number of followers you have should be reflected in the activity and engagement levels of your account.
You would rather have a thousand followers who comment, like, and share your posts rather than have ten thousand followers with no impact on your account activity. By growing your account through organic engagement, you do not just appear legit but also draw some respect from followers and competitors alike.
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